Edgard Corona, the mastermind behind the
successful fitness empire Smart Fit, has revolutionized the fitness industry in
Brazil and beyond. As the owner and CEO of Smart Fit, Corona has become one of
the most prominent figures in the fitness segment, thanks to his innovative
approach and commitment to providing affordable and high-quality fitness
solutions to the masses.
With a background in Chemical Engineering from
the Fundação Armando Álvares Penteado (FAAP), Corona’s entrepreneurial journey
began even during his college y ears. He started with a material analysis
laboratory and later ventured into the fashion industry with his own clothing
stores. However, it was in 1996 when he decided to break away from his family’s
business and embark on a new venture that would shape his future.
After suffering a skiing accident that required
extensive physiotherapy, Corona decided to invest his time and energy into
creating his own fitness facility. This marked the bi rth of the first Bio Ritmo
gym in Santo Amaro. Although there were initial challenges, Corona’s
determination and willingness to learn from his mistakes propelled the growth
of the company.
In his quest to innovate and introduce a new
business model in the fitnes s industry, Corona opened a Bio Ritmo branch on
Avenida Paulista. This move aimed to cater to individuals with limited time for
exercise and provide them with a unique fitness experience. The concept was a
resounding success, leading to the opening of more branches and the eventual
establishment of Smart Fit in 2008.
Under Corona’s leadership, Smart Fit has grown
to become a benchmark in the Latin American fitness market. His entrepreneurial
spirit and continuous pursuit of knowledge have positioned him as one of the
region’s top fitness entrepreneurs. Recently, the company went public on the
Brazilian Stock Exchange, further solidifying its position in the industry.
As the owner of Smart Fit, Edgard Corona
epitomizes the spirit of innovation and dedication to m aking fitness accessible
to all. Through his visionary leadership, he has transformed the fitness
landscape, providing affordable and high-quality fitness options to millions of
people across Latin America. His legacy as a trailblazer in the fitness
industry continues to inspire and shape the future of fitness worldwide.