Did you know that the editor of Sports Illustrated not only wrote the “rules of the game” but also played a key part in its history?
The latest editor-in-chief of Sports Illustrated, Ross Levinsohn, is also known as the man who wrote the rules of Golf and hockey and is acquainted with several other sports.
Indeed, this makes him a perfect candidate for leading one of history’s most famous sports magazines.
So let’s take a look at Ross Levinsohn and his career and how he is moving Sports Illustrated forward and changing the landscape of the publishing business.
CEO of The Arena Group and Sports Illustrated Media
Group, Ross Levinsohn is a man who has had a long and successful career in the media.
With his experience in professional sports and media, he has become an essential part of the Sports Illustrated team.
Ross Levinsohn is a graduate of Yale University (BA) and Rutgers University Law School (JD). Being a sports Illustrated CEO he has worked for numerous companies for decades, and his experience has led him to become CEO of The Arena Group and Sports Illustrated Media Group.
Recently, the Bleacher Report named him one of the most important people in sports.
Since joining Sports Illustrated as its new leader, Ross Levinsohn has worked hard to improve its digital presence and print magazine.
Although some may think these aspects are at odds with each other, Ross Levinsohn is a Sports Illustrated CEO he understands how they can work together to create something even better than they were separate.
It was Ross Levinsohn’s idea to have SI’s online golf articles be featured on the front page of Sports Illustrated during Golf season.
This move not only created more exposure for SI but also helped them get more traffic from golf fans interested in reading about what happened on the links that week.
Ross Levinsohn’s approach to business appeals to multiple demographics, which is why he is such a successful entrepreneur. He knows how to use technology while keeping up with traditional methods; he knows how to create new ways for people to interact with brands while giving them what they want in their traditional forms.
For example, Ross Levinsohn has been working hard to ensure that Sports Illustrated is seen as a leader in the sports media world.
He has done this by ensuring they can provide all of their content to fans on all their devices.
Ross Levinsohn not only makes sure that fans who have smartphones have an easy time accessing the SI’s content, but he also makes sure that those still using desktop computers and laptops have a great experience.
Ross Levinsohn’s approach is an excellent model for other businesses looking to improve themselves while staying true to their roots.