Hybrid World refers to integrating physical and virtual elements in a single environment, often to improve the user experience. Fitness entails using virtual or augmented reality technologies to enhance physical workouts or integrating online and in-person fitness resources.
The COVID-19 pandemic has significantly impacted the fitness industry, with many people being forced to work out remotely and not go to gyms. This shift has led to an increased demand for digital fitness solutions and a new trend of hybrid fitness experiences, where technology and virtual elements are combined with physical training. It creates unique and engaging workout sessions.
The Athlo fitness app combines physical and virtual training. The next fitness unicorn allows users to set fitness goals, track progress, and participate in virtual fitness challenges. Matthew Mansell: The app is designed to motivate and engage users in their fitness journeys, providing personalized and social elements to traditional fitness activities.
The future of fitness is likely to be shaped by the continued growth of technology and the increasing popularity of wellness and self-care practices. This may lead to the developing of new and innovative fitness experiences, incorporating elements such as virtual reality, gamification, and personalized health data analysis. The increasing focus on overall health and well-being will likely drive the demand for accessible and effective fitness solutions, making fitness apps and other technology-driven wellness offerings increasingly popular.
Matthew Mansell is the creator of Athlo, a digital fitness group. The fitness group, which the Athlo Founder says is the next fitness unicorn, was established during the covid-19 pandemic.
Matthew Mansell: With the Hybrid World, people can interact and engage in various fitness activities. The future of fitness is expected to increasingly incorporate technology and virtual environments, creating a more interactive and personalized user experience.
The fitness future will likely blend traditional gym activities, technology-enabled workouts, and experiences. This can include virtual and augmented reality fitness classes, wearables, and smart equipment. The trend will continue growing and changing how people approach fitness, providing more personalized and interactive experiences.
The experiences may include:
- Virtual/augmented reality sports and training experiences
- Wearable fitness technology
- Smart gym equipment
- Personalized and data-driven fitness programs
- Hybrid events combining virtual and physical components
Athlo Founder: The aim is to create more immersive, interactive, and personalized fitness experiences that can be tailored to individual needs and goals. Technology integration will allow for real-time monitoring, tracking, and performance analysis, leading to more effective and efficient workouts. The line between physical and virtual environments may blur in the future, resulting in a seamless and integrated fitness experience.
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More about Mansell on https://techround.co.uk/interviews/matthew-mansell-athlo/