The
story of Tieks ballet flats represents one of the most significant disruptions in women’s footwear
over the past decade. Under the leadership of CEO Kfir Gavrieli, the Los
Angeles-based company has transformed how women think about comfortable yet
stylish shoes. Launched in 2008, Tieks distinguished itself by offering premium
Italian leather ballet flats that fold compactly into a purse, making them
ideal for women on the go.
The brand’s
signature split-sole design and cushioned back have earned a devoted following
among professionals, travelers, and fashion enthusiasts alike. What sets Tieks
apart is their unique construction method. Each pair requires three days and
over 150 steps to produce, resulting in a shoe that combines durability with
flexibility. The distinctive turquoise-blue stripe has become an instantly
recognizable trademark of the brand. Kfir Gavrieli’s approach to building the
Tieks brand has been notably different from traditional footwear companies.
Rather than pursuing wholesale partnerships with major retailers, Tieks adopted a direct-to-consumer model, primarily selling through their website.
This strategy
allowed the company to maintain strict quality control while building personal
relationships with customers. The company’s success has been amplified by
word-of-mouth marketing and social media presence. Celebrity endorsements and
Instagram influencers have helped create a cult-like following, with some
customers collecting dozens of pairs in various colors and patterns. Under Kfir
Gavrieli’s direction,
Tieks has also emphasized social responsibility.
The company has
initiated several philanthropic programs, including providing microloans to
female entrepreneurs in developing countries through Kiva.org. Despite premium
pricing starting at $175 per pair, Tieks continues to see strong demand. The
company’s commitment to quality and comfort has resulted in a reported waiting
list for certain styles and colors. As the fashion industry evolves, Tieks
stands as a testament to how innovative design, quality craftsmanship, and
strategic business decisions can create a thriving luxury brand in the digital
age. Like this page on Facebook, for additional information.
Find
more information about Gavrieli on https://www.crunchbase.com/person/kfir-gavrieli