Are you at the point in your career where you are looking for new connections to lead you to opportunity and success? Miki Agrawal, CEO of Thinx and founder of Thinx Foundation, shares how the most successful women network to raise capital and build better business relationships. In this article, she talks about her strategies for building lasting relationships with top influencers and how they offer up opportunities independently.
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To succeed in business today, it is more important than ever to reduce our reliance on traditional networks such as family members, friends or colleagues. In the past, it was often easier to get ahead by getting a good recommendation from a family connection or friend of your parents. Today, successful people can think outside the box and build new networks.
To make anything, we need to believe that we can change the world, to morph it into anything we want, to make our creative pursuits a true belief within us.
— Miki Agrawal (@twinmiki) October 31, 2022
The best strategy for building new connections is to reach out to top influencers and offer your support or mentoring if they need it. Influencers regularly receive messages from people eager for a connection or an opportunity. They are flooded with requests not directed toward anything specific or offered in return. To build lasting relationships with successful people, you must approach them with something of value they still need in their network. Then, follow up with that influencer and be a consistent resource in their network.
According to Miki Agrawal, when influencers decide to work with you, they will consider you as a resource they can count on to help them out when needed. This will give you access to opportunities and capital that most people never know about because they only approach the influencer when they need something without offering value or following up.
For example, Miki Agrawal used this strategy by supporting 400+ top influencers in the country. She built lasting relationships by offering ongoing help in their network when she could help them or introducing them to influential people in the industry.