When designing a rewards program there are many factors to take into account. Firstly, it has to be easy to use. Secondly, it must give rewards that are worth caring about. And lastly, it must have an app so customers can track their progress. This was the general idea behind Patrick Schwing’s strategy in revamping Zaxby’s rewards program into the new hyper-successful Zax Rewardz program. As chief of marketing, he knew that they needed to get customers hooked on good food and then show them how easy it would be to earn more of it using the program.
Looking at the Numbers
There is no question that Patrick Schwing’s program has been a success. When one looks at the numbers, it is easy to see that. The app itself became massively popular and even experienced a 317% growth explosion. It also earned a 4.7 in the app store because of how easy it is to use. Those aren’t the only numbers that led to success though. The core of the rewards program strategy was offering big value for little effort. With this idea in mind, Zaxby’s program allows customers to earn 10 points for every $1 they spend. It’s easy to understand and easy to redeem making it a great rewards program to use.
Crushing the Competition
Just looking at how successful Zaxby’s has been is only half of the picture. In relation to their competition, their Zax Rewardz program has been amazingly successful. While other businesses in the restaurant industry are shrinking their rewards, Zaxby’s has gone big and it has paid off. When it comes to app growth, the only one that came close was Jersey Mike’s with a 176% growth rate.
Looking at the big picture, it is easy to see why the Zax Rewardz program has been such a big hit with customers. Visit this page for additional information.
More about Zaxby’s on https://www.zaxbys.com/