Ross Levinsohn’s Success as The Arena Group and Sports Illustrated Media CEO
Ross Levinsohn is a trailblazer in the publishing industry. His drive for innovation and reinvention of traditional media companies has helped Sports Illustrated become a leader in the digital space. After making a name for himself as a media executive, Levinsohn was named CEO of The Arena Group in 2020 and Sports Illustrated Media. The Arena Group is a sports media and technology company with over 200 publications, including Sports Illustrated, Parade, HubPages, The Street, and Men’s Journal.
Levinsohn has propelled the company forward with his passion for technology and media, utilizing cutting-edge methods to deliver content to users in new and innovative ways. He has enabled the company to join the ranks of the Russell 3000 Index, the Russell 2000 Index, and the Russell Microcap Index. These three major US stock market indexes measure the performance of companies of different sizes and industries.
Levinsohn’s commitment to rebrand The Arena Group from Maven saw it shift from a traditional publishing house to a technology-driven, agility-based media platform. He uses the playbook strategy that employs three verticals – sports, finance, and lifestyle – to build a unified content platform with powerful media brands.
As the Sports Illustrated CEO, Levinsohn saw an increase in subscription revenues for the sports magazine with the launch of a $5.99/month paywall subscription offering. He has also implemented new content strategies and distribution deals that have seen Sports Illustrated reach larger digital audiences.
Sports Illustrated CEO Ross Levinsohn also reconstructed the editorial operations by increasing editorial-side investments to make the magazine a trusted news source. Among the key investment was acquiring prominent journalists such as Howard Beck and Pat Forde. These professionals ensure that readers get fact-based content and can trust the publication’s authenticity.
In summary, Ross Levinsohn has tremendously impacted Sports Illustrated Media’s growth and shift to the digital space. His commitment to investing in technology and media platforms and hiring some of the best editorial staff in the industry has helped the company become a leader in the publishing business. With his vision and innovation, Sports Illustrated will remain a significant player in the media landscape.